A young and fresh strategic quantitative research agency that specialises in delivering elegantly clear, technically brilliant consulting. Our mission is to help brands understand people by delivering big and sophisticated science in easy to use and engaging ways, which inspire foresight and address and solve real commercial challenges.
We work across the brand planning cycle, telling powerful stories that live and grow in our clients’ organisations, and telling stories that turn consumer insights into meaningful narratives about real people has earned us a strong reputation in the industry.
Our people are central to our success, which is why a senior director is assigned to each project who is involved throughout the work and gets dirty with the data, and why we spend a lot of time recruiting and training our team.
We put long term partnerships above short term gains, and our priority is always on building deep and mutually rewarding relationships with our clients, suppliers and each other.
The golden rule informs everything that we do, which means we will always be friendly, honest and do our absolute best for you.
Meet the team that makes the magic
Majbritt Rijs | Managing Director
In addition to loving all things mathematical and statistical, Majbritt has a special place in her heart for segmentations, brand and ad-tracking and innovation research.
Sam Elphinstone | Group Head
This experience means that he understands client requirements from a variety of angles and knows what makes for inspiring research. Sam has a particular interest in NPD work and lovers getting to grips with how a customer’s experience of a brand can impact on perceptions and behaviour.
Tom Birch | Director
His calm and adaptable nature allows him to approach all challenges with enthusiasm, fresh thinking and flexibility.
Jim Mann | Director
Jim has worked in market research since 1995. He cut his teeth agency side, with an FMCG client list, before focussing on social research for the likes of the European Commission and United Nations. He moved client side in 2000 and headed up the Guardian's Consumer Insights team until 2016. He has extensive media experience and fully understands the importance of market research to brands and industries in transition.
Jim is passionate about producing research that is truly actionable from a client perspective. He believes that a key element of the agency researcher's role is to create research-based narratives that engage senior stakeholders and provide a clear direction of travel. He is methodically agnostic, believing the best approach is the one that most effectively answers the client objectives.
Anne Marie McCallion | Associate Director
Since joining the lab, Anne-Marie has worked with many of our media and retail clients. She loves a challenge and believes that research is not a one-size-fits all exercise. She is an expert at reading between the lines with a keen eye for detail.
Ellie O’Dell | Research Manager
Ellie joined the numbers lab after starting her research career at Millward Brown in 2013. Before joining the world of research, Ellie studied Psychology at the University of Nottingham and has put her interest in human behaviour to use working alongside many of our fashion and media clients.
She has worked across a range of different methodologies and has a particular interest in brand and comms testing, as well as all things digital. Ellie loves being creative and when not baking cakes, she’s designing great outputs for our clients.
Choekey Frasi | Research Manager
When Choekey isn’t working, she’s usually travelling around the world finding the best places to visit, shop and most importantly eat.
Rachel Marks | Senior Research Executive
Rachel studied Human Geography at Newcastle University where she completed her dissertation on the changing retail landscape and the movement of people in shopping malls. In her spare time she enjoys eating her way around London, running and exploring new places.
Ayesha Chopra | Research Executive
In her spare time, Ayesha enjoys travelling, taking long walks, eating good food and spending time with family and friends.
Jade Massoutier | Research Executive
Jade loves understanding how and why consumers' needs are changing, as well as how political, social and economic issues are driving the emergence of new businesses and how they impact the world. When not dancing, doing yoga, or a fitness class, Jade is at a gig, lost somewhere surrounded by nature or exploring what the London food scene has best to offer.
Elspeth Block | Research Executive
When she isn't working, she loves to keep fit, explore London and plan upcoming adventures.
T: +44(0)203 319 3802